Giacomo Pedranzini, Agricultural Entrepreneur of the Year

„I am convinced that we must work together to make the world a better place”

The Agrotrend Group’s Agricultural Entrepreneur of the Year Award is given to farmers who do a lot for Hungarian agriculture through their extraordinary performance, inventiveness, and determination. The aim of the award is to recognise and highlight the public work and social responsibility of those active in agriculture in the eyes of society.

We are proud to announce that the creator of the HonestFood concept, Giacomo Pedranzini, has been awarded the 2022 Agricultural Entrepreneur of the Year Award in the category of Processing and Food Industry.

Speaking at the award ceremony, the meat industry expert said: „My vision is a healthier society, with healthier diets, and active lives. I work every day to build this, but of course I can’t do it alone. We have to work together to make the world a better place.”

Health requires awareness

Protecting human health is one of the pillars of HonestFood. A healthy society not only costs less to social security, but is happier, more productive, and finally, lives longer.